Q: Do I need to be a 'communications provider' to offer inclusive broadband?

No. You're a reseller — Giant is the regulated CP. We hold the Ofcom licence, we deal with the consumer-protection obligations, you just bundle the wholesale-rate line into your rent. Same model as offering hot water inclusive — the tenant doesn't see your supplier.

Q: What about ongoing maintenance + faults?

We do it. Tenant rings 0330 043 0056 (or we white-label the support number for BTR brands). 24/7 NOC. Faults logged + resolved without you in the loop — we'll email a weekly summary if you want one. The only thing we need from you is access for the original install + occasional in-home faults.

Q: Can I mix models across the portfolio?

Yes — most multi-let landlords do. Common: bill-payer on older single-let stock (low admin), inclusive-in-rent on new-build flats (rent premium), building-wide gigabit on HMO conversions. All under one account, one monthly invoice from us regardless of mix.

Q: What if I sell the building / lose the tenancy?

Contract terms are picked at sign-up — 30-day rolling, 1-year, or multi-year, whichever suits the building. Whatever term you're on, building lines are transferable to the new owner if they want them (no exit fee), or ceased with standard notice. We don't lock you in past commercial reasonableness.

Q: Are tenants happier with one model over another?

Honest data from our books: inclusive-in-rent gets the best tenant satisfaction scores (instant connectivity, no setup hassle). Bill-payer gets the worst (move-in week without broadband is painful). Building-wide gigabit splits — happy with the speed, occasionally frustrated by contention at peak times. Tier the building Wi-Fi properly and the split favours building-wide for HMO/co-living.

Q: What's the typical rent premium for inclusive broadband?

£15–35/mo above market rent for a flat with 'all-inclusive' utilities + broadband. Broadband alone justifies £10–20/mo of that. The premium covers the wholesale cost and adds a small margin. For BTR especially, the bundling justifies the higher rent more cleanly than any individual amenity.

Question 1

Which model is most popular with landlords like me?

Accepted Answer

Depends on size. Single BTL / HMO landlords (<10 units): bill-payer model. Mid-size portfolios (10–50 units): inclusive-in-rent for newer stock, bill-payer for older. BTR / student / large HMO operators (50+ units): building-wide gigabit dominates, with inclusive-in-rent as the default for serviced apartments.

Question 2

Do I need to be a 'communications provider' to offer inclusive broadband?

Accepted Answer

No. You're a reseller — Giant is the regulated CP. We hold the Ofcom licence, we deal with the consumer-protection obligations, you just bundle the wholesale-rate line into your rent. Same model as offering hot water inclusive — the tenant doesn't see your supplier.

Question 3

What about ongoing maintenance + faults?

Accepted Answer

We do it. Tenant rings 0330 043 0056 (or we white-label the support number for BTR brands). 24/7 NOC. Faults logged + resolved without you in the loop — we'll email a weekly summary if you want one. The only thing we need from you is access for the original install + occasional in-home faults.

Question 4

Can I mix models across the portfolio?

Accepted Answer

Yes — most multi-let landlords do. Common: bill-payer on older single-let stock (low admin), inclusive-in-rent on new-build flats (rent premium), building-wide gigabit on HMO conversions. All under one account, one monthly invoice from us regardless of mix.

Question 5

What if I sell the building / lose the tenancy?

Accepted Answer

Contract terms are picked at sign-up — 30-day rolling, 1-year, or multi-year, whichever suits the building. Whatever term you're on, building lines are transferable to the new owner if they want them (no exit fee), or ceased with standard notice. We don't lock you in past commercial reasonableness.

Question 6

Are tenants happier with one model over another?

Accepted Answer

Honest data from our books: inclusive-in-rent gets the best tenant satisfaction scores (instant connectivity, no setup hassle). Bill-payer gets the worst (move-in week without broadband is painful). Building-wide gigabit splits — happy with the speed, occasionally frustrated by contention at peak times. Tier the building Wi-Fi properly and the split favours building-wide for HMO/co-living.

Question 7

What's the typical rent premium for inclusive broadband?

Accepted Answer

£15–35/mo above market rent for a flat with 'all-inclusive' utilities + broadband. Broadband alone justifies £10–20/mo of that. The premium covers the wholesale cost and adds a small margin. For BTR especially, the bundling justifies the higher rent more cleanly than any individual amenity.

	Bill-payer	Inclusive	Building-wide
Setup cost per unit	£0	£150–250	£500 + £30 per AP
Monthly per unit (you)	£0	£18–35	£8–15 (at 8 units +)
Monthly per unit (tenant)	£23–45	Rolled in	Rolled in
Time to install per tenant	10–20 days	Same day	Same day
Empty-unit cost	£0	Wholesale rate continues	Whole-building rate continues
Tenant choice of tier	Yes	Bundled tier only	Shared bandwidth
Branded portal possible?	No	Yes	Yes (captive portal)

Three waysto bill broadband.

Rent premium achievable with inclusive broadband bundled in.

Pick the model. We'll quote yours.

Bill-payer (tenant pays)

Inclusive in rent

Building-wide gigabit shared

Economics table. Same numbers, four ways.

£18 in.
£35 out.

Wholesale per unit

Achievable rent uplift

Net margin

100-unit portfolio

Picking the right model — quick guide

What you get in every model.

FTTP first

24/7 NOC

Landlord dashboard

Tenant onboarding

Student accommodation? Different model.

Real questions, honest answers.

Three models. Pick yours.