Giant, a relative newcomer in the telecommunications sector, is already making waves by introducing its Multiservice Redundant VoIP (Voice over Internet Protocol) system—a level of service traditionally provided only by large multinational companies. This strategic decision isn’t borne out of necessity but is a deliberate investment in customer satisfaction and service continuation, positioning Giant as a serious contender in the industry.
A Deliberate Choice for Customer Investment
While other new entrants might focus on aggressive pricing strategies or rapid expansion, Giant is choosing a different path—one that prioritizes the customer above all. Each node in the system has the resources to handle the entire VoIP traffic, a feature aimed to minimize service degradation and virtually eliminate full-service outages.
“Investment in customer experience is usually the playground of big players with deep pockets. We’re signaling a shift in that narrative,” said Callum Longworth at Giant. “For us, rolling out this enterprise-level solution is a choice. We’re doing it not because we have to, but because we believe it’s important to offer such reliability to all users regardless of our company size.”
The UK as a Focal Point for Redundancy
The VoIP service is designed with dual-node redundancy, each located in a separate availability zone in the UK. These zones are fully equipped with independent power, solar power backup and bandwidth, ensuring smooth service continuation even under unexpected conditions.
A Strategic Play to Compete in a Crowded Market
While Giant is a newer player, it is making its intentions clear: to compete directly with established giants through significant investment in robust, fail-safe VoIP services. “This isn’t just about technology; it’s about establishing trust and setting expectations for what a telecommunications company should offer,” added Callum Longworth.
